SEO & Dev Partnership Playbook

They talk about working in sprints, dev tickets and QA testing.

It’s as if you’ve landed on a different planet, and getting SEO projects executed feels like an endless black hole.

You’ve seen others easily working with development and product teams to get projects executed. But you don’t know how to start. If only someone could just sit you down and explain it to you.

Don’t worry because you, my fellow SEO, are great at working with development and product teams.

You just don’t know it yet.

Take any SEO off the streets. Teach them the basics taught in product and engineering communities. And in no time, you’ll be able to speak their language and get your SEO projects implemented with ease.

Why is learning the basics so easy?

Because of the discipline of agile.

How agile shaped product development 

(and how you can learn to master it)

The basics of getting projects executed lies in the discipline of agile.

The agile method teaches people how to work together to get projects executed. For decades, product and development teams have used these principles and values to get projects executed. And in this self-paced course, you too can learn how to apply these same principles and values.

Agile started in 2001. A group of developers wanted to change how software development was delivered. So, they got together and created the Agile Manifesto. This document outlined how teams can work better together to deliver software using agile principles and values.

Fast forward 20 years. Systematic methods have evolved from being battle-tested across thousands of companies. These methods allow product and engineering teams to work together to execute projects. From enterprise companies all the way to small SaaS startups. 

Product and development teams are taught to release IT and software project teams using these tried-and-test practices.

They are learning the delivery frameworks, processes, and language behind these methods.

Today, tech teams use these methods to build and improve websites. Including your SEO projects.

But what about the SEOs working with these teams? 

Who is making sure they know the secrets of agile delivery? 

Spoiler alert: SEOs have been left out of the loop. Until now.

By mastering the fundamental processes, frameworks and languages of agile delivery. You can learn how to work with development and product teams effectively, so your SEO projects don’t go ignored.

This is why this course exists. To help you work effectively with development and product teams.

In this course, you will learn how to collaborate with product and development teams.

Mastering the basics of agile delivery processes, frameworks and languages used to build software and SEO features.

The course is self-paced, and the content is structured in six easy-to-follow modules.

At the end of the course, you’ll be able to work effectively with almost any product and development team. And, more importantly, get your SEO projects executed.

I’ve spent years learning how to work with development and product teams. So you don’t have to.

Hi, I’m Adam Gent, an Independent Technical SEO and Product Manager.

In 2018, I became a Product Manager (PM) at a B2B software company called DeepCrawl (now Lumar). For years, I worked across multi-disciplinary teams to implement features to solve problems for enterprise companies like eBay, Lego and Adobe.

When I first joined the product team, I thought getting things done would be easy. 

I was dead wrong.

I had to navigate a new set of unspoken rules, responsibilities and working methods. It was as if everyone had read a rulebook for a game I had no idea how to play.

I needed to play catch up.

I binge-watched YouTube videos, read product books, and subscribed to newsletters. I had to shift my mindset and learn new skills to navigate these internal nuances. All the while applying and testing the knowledge as I went.

It was intense. But worth it. 

I started to understand the unspoken rules and language of the development team. The systematic processes became clear. My initiatives started to be prioritised and implemented.

The experience made me realise that there is a knowledge gap in the SEO industry.

That knowledge gap is causing SEO projects to fall through the cracks.

Many SEO specialists are trying to find non-existent silver bullets to get projects executed. But that won’t help them. What they need to do is learn how to speak and work with tech teams.