SEO Project Planning

Your SEO recommendations never make it out of a prioritised action list. Stuck in delivery limbo.

Even with management buy-in, your team seems to run into execution challenges. 

Your projects fail to be delivered or miss deadlines completely.

They sit there gathering virtual dust. Holding you back from reaching your SEO goals and plans.

If only you knew why your projects failed and how you could improve the chances of success. If only someone could explain it to you.

Does this sound familiar?

It should. A whopping 86% of IT and software projects fail to be delivered on time.

But there is hope. 

There is a systematic process you can follow to be part of the 14% whose projects DO get delivered on time. And that’s exactly what you’ll learn in this self-paced course.

Any SEO specialist can learn how to plan projects that get delivered. And this course will teach you how to master the discipline of project planning.

So your SEO projects get executed by development teams.

How teams plan projects (and how you can do it too)

Project planning turns any idea into a web development strategy. It’s about slicing a project into smaller releases the development team can execute.

Projects fail because of three key factors:

• Poor requirements
• Poor communication
• Unclear goals

So, companies invested more in scoping, planning and thinking through ideas. They started to develop project planning practices. And they started to see results.

Today, these project planning practices are used to slice features into smaller releases that development teams can easily execute. Which reduces the failure rate of projects. And more projects get executed.

It’s these basics of project planning that SEOs need to learn to increase the success of their SEO projects.

I used to struggle to get new SEO features released. Until I learned this systematic process.

When I first joined the product team at DeepCrawl (now Lumar), I was a complete novice.

My product initiatives would get stuck in the product backlog. Falling further and further down the priority list.

It was frustrating. So, I learned how to get them moving.

For years I worked across multi-disciplinary teams to implement features to solve problems for enterprise companies like eBay, Lego and Adobe. 

The more projects I worked on, the more I noticed a pattern. The features that got released were the ones that had been broken down into smaller slices. They involved developers early on. And got projects moving.

So, I spent years learning everything I could about planning projects. 

I wanted to know exactly how to get features released. I read books, attended advanced courses, and put those learnings into action week after week. 

Soon, I could work with developers to turn a feature into a release plan. Breaking down any complex or simple feature in a roadmap into a set of releases a development team could implement. We could prioritise releases and better understand how to build solutions that solve problems.

Since leaving DeepCrawl, I’ve tested this product planning process within different organisations. From small SaaS startups to large enterprise organisations.

It’s helped turn any complex SEO project into a web development strategy the development team can implement.

This is why this course exists. So you can learn how to scope and plan projects that get released.

In this course, I will teach you to scope, plan and create a web development strategy for an SEO project so your features get released.

You will learn the tried-and-tested process I’ve used to create a technical SEO roadmap, write up requirement docs, and work with developers to create a release plan for SEO projects.

The course is self-paced, and the content is structured in five easy-to-follow modules.

At the end of this course, you will be able to:

1. Create an SEO product roadmap
2. Write SEO requirements like a product pro
3. Write 1-pagers / product requirement documents (PRDs)
4. Create a web development strategy to slice features into smaller releases.