I learned the hard way that I was dead wrong.<\/strong><\/p>\n\n\n\nI had to navigate a new set of unspoken rules, responsibilities and working methods to get projects implemented. It was as if everyone had read a rulebook for a game I had no idea how to play.<\/p>\n\n\n\n
I needed to play catch up.<\/p>\n\n\n\n
I binge-watched YouTube videos, read product books, and subscribed to newsletters. I had to shift my mindset and learn new skills to navigate these internal nuances. All the while applying and testing new communication, execution and ownership skills as I went.<\/p>\n\n\n\n
It was intense. But worth it. <\/p>\n\n\n\n
I started to understand the unspoken rules and language of the product and development teams. The systematic processes became clear. My initiatives started to become prioritised and implemented.<\/p>\n\n\n\n
The experience made me realise that there is a skills gap in the SEO industry.<\/p>\n\n\n\n
That is why I made the SEO Product Ownership<\/strong><\/em> course<\/strong><\/mark>.<\/p>\n\n\n\nThe course teaches SEO professionals ownership, execution and communication skills to succeed long-term in a product and development team. <\/p>\n\n\n\n
It focuses on helping SEO professionals learn to work with dev and product teams to implement SEO recommendations.<\/p>\n\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n
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For SEO Professionals who want to level up<\/h2>\n\n<\/div>\n\n\n
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In-house SEO Specialist<\/h3>\n\n\n\n\n
You work in an in-house role, but you don’t feel confident in working alongside the development and product teams.<\/p>\n\n\n\n
After taking these courses, you’ll be able to:<\/p>\n\n\n\n
\n- Become more confident in working with dev teams<\/li>\n\n\n\n
- Clearly communicate your SEO recommendations<\/li>\n\n\n\n
- Scope and plan complex SEO projects<\/li>\n\n\n\n
- Work in Agile delivery processes<\/li>\n\n\n\n
- Write effective SEO dev tickets<\/li>\n<\/ul>\n\n<\/div>\n<\/div>\n<\/div><\/div>\n\n
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SEO Product Manager<\/h3>\n\n\n\n\n
You’ve moved into a new in-house SEO Product Management role and want to level up your skills.<\/p>\n\n\n\n
After taking these courses, you’ll be able to:<\/p>\n\n\n\n
\n- Write SEO product requirement documents (PRD)<\/li>\n\n\n\n
- Clearly communicate complex SEO recommendations<\/li>\n\n\n\n
- Create web development strategies with dev teams<\/li>\n\n\n\n
- Confidently add SEO projects to product roadmaps<\/li>\n\n\n\n
- Collaborate with development and design teams<\/li>\n<\/ul>\n\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n
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SEO Product Ownership Courses<\/h2>\n\n\n\n
Three courses designed to help SEO professionals learn SEO Product Ownership skills. <\/p>\n\n<\/div>\n\n
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SEO & Dev Partnership Playbook<\/h3>\n\n\n\n
A self-paced course to help SEO professionals learn to collaborate with development and product teams.<\/p>\n\n\n\n
By the end of this course, you will be able to:<\/p>\n\n\n\n
\n- Build effective SEO & dev team structures<\/li>\n\n\n\n
- Understand how to navigate tech team culture<\/li>\n\n\n\n
- Gain more confidence working with developers<\/li>\n\n\n\n
- Communicate SEO requirements to tech teams<\/li>\n\n\n\n
- Establish trust quickly with development teams<\/li>\n<\/ul>\n\n<\/div><\/div>\n\n\n\n
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