{"id":370,"date":"2024-02-01T10:17:20","date_gmt":"2024-02-01T10:17:20","guid":{"rendered":"https:\/\/theseosprint.com\/?page_id=370"},"modified":"2024-02-16T08:39:57","modified_gmt":"2024-02-16T08:39:57","slug":"think-like-an-seo-product-manager","status":"publish","type":"page","link":"https:\/\/theseosprint.com\/courses\/think-like-an-seo-product-manager\/","title":{"rendered":"Think Like an SEO Product Manager"},"content":{"rendered":"<div class=\"gb-container gb-container-45b6aaf3\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-ccb1c700\">\n<div class=\"gb-grid-column gb-grid-column-298c2d23\"><div class=\"gb-container gb-container-298c2d23 main-block\">\n<div class=\"gb-container gb-container-c1b6bb8c\">\n<div class=\"gb-container gb-container-2971abea\">\n\n<h1 class=\"gb-headline gb-headline-058c55bf gb-headline-text\">Learn to <em><mark style=\"background-color:rgba(0, 0, 0, 0);color:#1a936f\" class=\"has-inline-color\">Think<\/mark> <\/em>like an SEO Product Manager<\/h1>\n\n<\/div>\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:42%\"><div class=\"gb-container gb-container-fd0a00be alignwide\">\n\n<p style=\"font-size:18px\">A self-paced course to help SEO professionals learn to craft an SEO strategy like a product pro and get buy-in.<\/p>\n\n\n\n<p>In this course, you will learn to:<\/p>\n\n\n\n<ul>\n<li style=\"font-size:18px\">Shift your mindset to outcome-focused<\/li>\n\n\n\n<li style=\"font-size:18px\">Use discovery to inform your SEO strategy<\/li>\n\n\n\n<li style=\"font-size:18px\">Build a solid business case to get buy-in<\/li>\n\n\n\n<li style=\"font-size:18px\">Craft and SEO strategy and roadmap<\/li>\n\n\n\n<li style=\"font-size:18px\">Clearly communicate your SEO strategy<\/li>\n<\/ul>\n\n<\/div>\n\n<div class=\"gb-container gb-container-a47f8477\">\n\n<a class=\"gb-button gb-button-a3d1f54f\" href=\"#enroll\"><span class=\"gb-icon\"><svg aria-hidden=\"true\" role=\"img\" height=\"1em\" width=\"1em\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"currentColor\" d=\"M448 360V24c0-13.3-10.7-24-24-24H96C43 0 0 43 0 96v320c0 53 43 96 96 96h328c13.3 0 24-10.7 24-24v-16c0-7.5-3.5-14.3-8.9-18.7-4.2-15.4-4.2-59.3 0-74.7 5.4-4.3 8.9-11.1 8.9-18.6zM128 134c0-3.3 2.7-6 6-6h212c3.3 0 6 2.7 6 6v20c0 3.3-2.7 6-6 6H134c-3.3 0-6-2.7-6-6v-20zm0 64c0-3.3 2.7-6 6-6h212c3.3 0 6 2.7 6 6v20c0 3.3-2.7 6-6 6H134c-3.3 0-6-2.7-6-6v-20zm253.4 250H96c-17.7 0-32-14.3-32-32 0-17.6 14.4-32 32-32h285.4c-1.9 17.1-1.9 46.9 0 64z\"><\/path><\/svg><\/span><span class=\"gb-button-text\">Enroll Today!<\/span><\/a>\n\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/Intro-Video-to-Think-Like-an-SEO-PM-1.png\" alt=\"\" class=\"wp-image-2033\" srcset=\"https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/Intro-Video-to-Think-Like-an-SEO-PM-1.png 960w, https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/Intro-Video-to-Think-Like-an-SEO-PM-1-300x169.png 300w, https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/Intro-Video-to-Think-Like-an-SEO-PM-1-768x432.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-7ded30cb\">\n<div class=\"gb-container gb-container-ab2dba15\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-c1155bbf\">\n<div class=\"gb-grid-column gb-grid-column-f2305b9f\"><div class=\"gb-container gb-container-f2305b9f\">\n<div class=\"gb-container gb-container-f0f97b8e\">\n\n<p class=\"has-text-align-center\" style=\"font-size:20px;font-style:italic;font-weight:400\">&#8220;I would highly recommend this course to those who are experienced in SEO but would like to learn how to look at SEO through the lens of a PM or improve upon their existing skillset.&#8221;<\/p>\n\n<\/div>\n\n<div class=\"gb-container gb-container-1d03096f alignwide\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-bdf4165c\">\n<div class=\"gb-grid-column gb-grid-column-b4c79091\"><div class=\"gb-container gb-container-b4c79091\">\n\n<figure class=\"wp-block-image size-thumbnail is-resized is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/brian-150x150.jpg\" alt=\"\" class=\"wp-image-1196\" style=\"width:72px;height:auto\" srcset=\"https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/brian-150x150.jpg 150w, https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/brian-300x300.jpg 300w, https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/brian.jpg 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-27ed2269\"><div class=\"gb-container gb-container-27ed2269\">\n\n<p class=\"has-text-align-left\" style=\"font-size:18px;font-style:italic;font-weight:400\">Brian&nbsp;Freiesleben, SEO Product, Manager at Crate and Barrel<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-917e98c6\">\n<div class=\"gb-grid-column gb-grid-column-bb2dd3dc\"><div class=\"gb-container gb-container-bb2dd3dc\">\n<div class=\"gb-container gb-container-84c54b56 alignwide\">\n<div class=\"gb-container gb-container-e3431295\">\n<nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Home<\/span><\/p><\/nav>\n\n\n\n<h2 class=\"wp-block-heading\">You&#8217;re an SEO working in a product team. But you feel you need to level up your strategy skills to get buy-in.<\/h2>\n\n<\/div>\n\n<div class=\"gb-container gb-container-e35d335d\">\n\n<p>When working in a product team, do any of these scenarios sound familiar:<\/p>\n\n\n\n<ul>\n<li>You can&#8217;t connect your SEO actions to a wider business strategy.<\/li>\n\n\n\n<li>You feel unconfident in working with product and development teams.<\/li>\n\n\n\n<li>You can&#8217;t get buy-in from developers and product managers.<\/li>\n\n\n\n<li>You can&#8217;t communicate your recommendations to other teams.<\/li>\n\n\n\n<li>You don&#8217;t feel comfortable in scoping or planning SEO projects.<\/li>\n<\/ul>\n\n\n\n<p>A challenge for SEO professionals joining or working in product teams isn&#8217;t a lack of technical skills, but how to get buy-in for SEO recommendations. An analysis of ten SEO PM job descriptions shows that companies are looking for communication, strategy and business skills:<\/p>\n\n\n\n<ul>\n<li><em>&#8220;Responsible for defining the <mark style=\"background-color:rgba(0, 0, 0, 0);color:#ff0505\" class=\"has-inline-color\"><strong>vision<\/strong>, <strong>strategy<\/strong><\/mark><\/em><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#ff0505\" class=\"has-inline-color\"><em>, <\/em><\/mark><\/strong><em><mark style=\"background-color:rgba(0, 0, 0, 0);color:#ff0505\" class=\"has-inline-color\">and <strong>roadmap<\/strong><\/mark><strong> <\/strong>of features for the SEO team and alignment with business goals.&#8221; &#8211; Reddit (<\/em><a href=\"https:\/\/theseosprint.com\/p\/the-seo-product-manager-skills-matrix\" target=\"_blank\" rel=\"noreferrer noopener\"><em>source<\/em><\/a><em>)<\/em><\/li>\n\n\n\n<li><em>&#8220;Very strong qualities in <strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#f81d1d\" class=\"has-inline-color\">clear written and verbal communication<\/mark><\/strong>.&#8221; &#8211; G2 (<\/em><a href=\"https:\/\/theseosprint.com\/p\/the-seo-product-manager-skills-matrix\" target=\"_blank\" rel=\"noreferrer noopener\"><em>source<\/em><\/a><em>)<\/em><\/li>\n\n\n\n<li><em>&#8220;<strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#ff0000\" class=\"has-inline-color\">Understand our prospective customers<\/mark><\/strong>: who they are and what they are interested in.&#8221; &#8211; Wise (<\/em><a href=\"https:\/\/theseosprint.com\/p\/the-seo-product-manager-skills-matrix\" target=\"_blank\" rel=\"noreferrer noopener\"><em>source<\/em><\/a><em>)<\/em><\/li>\n\n\n\n<li><em>&#8220;<strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#ff0000\" class=\"has-inline-color\">Excels at communicating with team<\/mark><\/strong>, partners, and senior leadership with clarity, salience, and urgency.&#8221; &#8211; Zoro (<\/em><a href=\"https:\/\/theseosprint.com\/p\/the-seo-product-manager-skills-matrix\" target=\"_blank\" rel=\"noreferrer noopener\"><em>source<\/em><\/a><em>)<\/em><\/li>\n<\/ul>\n\n\n\n<p>You must invest in the right skills if you want to be successful in the long term in a product team.<\/p>\n\n\n\n<p>As a Senior SEO professional, I thought I had the right skills to be successful.<\/p>\n\n\n\n<p><strong>Then I became a Product Manager at DeepCrawl (now Lumar). And&nbsp;I learned that I was completely out of my depth.<\/strong><\/p>\n\n\n\n<p>I had to navigate a new set of unspoken rules, responsibilities and working methods. It was as if everyone had read a rulebook for a game I had no idea how to play.<\/p>\n\n\n\n<p>I needed to play catch up.<\/p>\n\n\n\n<p>I binge-watched YouTube videos, read product books, and subscribed to newsletters. I had to shift my mindset and learn new skills to navigate these internal nuances. All the while applying and testing new skills as I went.<\/p>\n\n\n\n<p>It was intense. But worth it.&nbsp;<\/p>\n\n\n\n<p>I started to understand the unspoken rules and language of the product and development teams. The systematic processes became clear. My initiatives started to become prioritised and implemented.<\/p>\n\n\n\n<p>The experience made me realise that there is a skills gap in the SEO industry.<\/p>\n\n\n\n<p>That is why I made the <mark style=\"background-color:rgba(0, 0, 0, 0);color:#1a936f\" class=\"has-inline-color\"><em><strong>Think like an SEO Product Manager<\/strong><\/em> <strong>course<\/strong><\/mark>.<\/p>\n\n\n\n<p>The course teaches SEO professionals product, strategy and communication skills to succeed long-term. It focuses on providing actionable lessons to help SEO professionals craft good strategies and roadmaps to get buy-in from companies. <\/p>\n\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-c08142aa\">\n<div class=\"gb-grid-column gb-grid-column-3e55f06b\"><div class=\"gb-container gb-container-3e55f06b\">\n<div class=\"gb-container gb-container-5c0e124a\">\n\n<h2 class=\"wp-block-heading alignwide has-text-align-center\">For SEO Professionals who want to level up<\/h2>\n\n<\/div>\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-564e0a91\">\n<div class=\"gb-grid-column gb-grid-column-dae24371\"><div class=\"gb-container gb-container-dae24371\">\n<div class=\"gb-container gb-container-dfa16b61\">\n\n<h3 class=\"wp-block-heading has-text-align-center\">Technical SEO Specialist<\/h3>\n\n\n<div class=\"gb-container gb-container-f829e7a8\">\n\n<p class=\"has-text-align-left\" style=\"font-size:18px\">You work in-house or in an agency but aren&#8217;t confident in communicating and getting buy-in from development and product teams.<\/p>\n\n\n\n<p class=\"has-text-align-left\">After 5 weeks, you&#8217;ll be able to:<\/p>\n\n\n\n<ul>\n<li>Get buy-in for technical recommendations.<\/li>\n\n\n\n<li>Clearly communicate your SEO actions.<\/li>\n\n\n\n<li>Gain more confidence working with tech teams.<\/li>\n<\/ul>\n\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-1bdaeaa9\"><div class=\"gb-container gb-container-1bdaeaa9\">\n<div class=\"gb-container gb-container-46aa1541\">\n\n<h3 class=\"wp-block-heading has-text-align-center\">SEO Product Manager<\/h3>\n\n\n<div class=\"gb-container gb-container-13be0138\">\n\n<p class=\"has-text-align-left\" style=\"font-size:18px\">You&#8217;ve moved into a new in-house SEO Product Management role, and you&#8217;re looking to level up your skills to get buy-in from other teams.<\/p>\n\n\n\n<p class=\"has-text-align-left\">After 5 weeks, you&#8217;ll be able to:<\/p>\n\n\n\n<ul>\n<li>Get buy-in for your SEO strategies and roadmaps.<\/li>\n\n\n\n<li>Clearly communicate ideas and opportunities.<\/li>\n\n\n\n<li>Become confident in owning projects.<\/li>\n<\/ul>\n\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-9f2ea963\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-8182ece8\">\n<div class=\"gb-grid-column gb-grid-column-dfa3d3ce\"><div class=\"gb-container gb-container-dfa3d3ce\">\n<div class=\"gb-container gb-container-7a5f7e36\">\n\n<h2 class=\"wp-block-heading has-text-align-center\">Course Curriculum<\/h2>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:20px\">A self-paced course with a recommended 5-week cadence, or you can go at your own pace. <\/p>\n\n<\/div>\n\n<div class=\"gb-container gb-container-1f1f6618\">\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"gb-container gb-container-683ef0b6\">\n\n<h3 class=\"gb-headline gb-headline-83ca4acd gb-headline-text\">Week 1: SEO Product Fundementals<\/h3>\n\n\n\n<p class=\"has-text-align-left\" style=\"font-size:18px\">Learn the skills and mindset needed to work in product teams and help connect deliverables to business value.&nbsp;<\/p>\n\n\n\n<ul>\n<li>How to shift your mindset<\/li>\n\n\n\n<li>How to build product sense as an SEO<\/li>\n\n\n\n<li>How to apply product principles to SEO<\/li>\n<\/ul>\n\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"gb-block-image gb-block-image-537962af\"><img loading=\"lazy\" decoding=\"async\" width=\"505\" height=\"330\" class=\"gb-image gb-image-537962af\" src=\"https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/Week-4-4.png\" alt=\"\" title=\"Week-4-4\" srcset=\"https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/Week-4-4.png 505w, https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/Week-4-4-300x196.png 300w\" sizes=\"(max-width: 505px) 100vw, 505px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<\/div>\n\n<div class=\"gb-container gb-container-92ff2f77\">\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"gb-container gb-container-183d56bd\">\n\n<h3 class=\"gb-headline gb-headline-1f481716 gb-headline-text\">Week 2: SEO Product Discovery <\/h3>\n\n\n\n<p class=\"has-text-align-left\" style=\"font-size:18px\">Learn to use discovery loops to understand a business better and connect SEO opportunities to business value.<\/p>\n\n\n\n<ul>\n<li>How to use SEO Discovery Loop Framework<\/li>\n\n\n\n<li>How to build business context to inform SEO strategy<\/li>\n\n\n\n<li>How to define user personas and define user outcomes <\/li>\n<\/ul>\n\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"505\" height=\"330\" src=\"https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/Week-4-3.png\" alt=\"\" class=\"wp-image-928\" srcset=\"https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/Week-4-3.png 505w, https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/Week-4-3-300x196.png 300w\" sizes=\"(max-width: 505px) 100vw, 505px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<\/div>\n\n<div class=\"gb-container gb-container-32a79cb0\">\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"gb-container gb-container-951920f8\">\n\n<h3 class=\"gb-headline gb-headline-23222511 gb-headline-text\">Week 3: SEO Product Opportunities <\/h3>\n\n\n\n<p class=\"has-text-align-left\" style=\"font-size:18px\">Learn to use discovery loops to validate your ideas and identify opportunities that can drive business value.<\/p>\n\n\n\n<ul>\n<li>How to write problem statements<\/li>\n\n\n\n<li>How to connect SEO to business value<\/li>\n\n\n\n<li>How to validate opportunities that will drive results<\/li>\n<\/ul>\n\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"gb-block-image gb-block-image-25f51009\"><img loading=\"lazy\" decoding=\"async\" width=\"505\" height=\"330\" class=\"gb-image gb-image-25f51009\" src=\"https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/Week-4-5.png\" alt=\"\" title=\"Week-4-5\" srcset=\"https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/Week-4-5.png 505w, https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/Week-4-5-300x196.png 300w\" sizes=\"(max-width: 505px) 100vw, 505px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<\/div>\n\n<div class=\"gb-container gb-container-ee9fc66d\">\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-layout-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"gb-container gb-container-f5dc8684\">\n\n<h3 class=\"gb-headline gb-headline-665d91b5 gb-headline-text\">Week 4: SEO Product Strategy<\/h3>\n\n\n\n<p class=\"has-text-align-left\" style=\"font-size:18px\">Learn to communicate an SEO strategy to get buy-in from both business and technical stakeholders.<\/p>\n\n\n\n<ul>\n<li>How to get buy-in from teams<\/li>\n\n\n\n<li>How to craft a good SEO strategy<\/li>\n\n\n\n<li>How to use the SEO Strategy Stack framework<\/li>\n<\/ul>\n\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"gb-block-image gb-block-image-a4dddb41\"><img loading=\"lazy\" decoding=\"async\" width=\"505\" height=\"330\" class=\"gb-image gb-image-a4dddb41\" src=\"https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/Week-4-2.png\" alt=\"\" title=\"Week-4-2\" srcset=\"https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/Week-4-2.png 505w, https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/Week-4-2-300x196.png 300w\" sizes=\"(max-width: 505px) 100vw, 505px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<\/div>\n\n<div class=\"gb-container gb-container-fe8284aa\">\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-layout-6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"gb-container gb-container-0aab554c\">\n\n<h3 class=\"gb-headline gb-headline-e565bd78 gb-headline-text\">Week 5: SEO Product Roadmaps<\/h3>\n\n\n\n<p class=\"has-text-align-left\" style=\"font-size:18px\">Learn to use roadmaps as a communication tool to set expectations and create a clear vision.<\/p>\n\n\n\n<ul>\n<li>How to prioritise SEO tasks and initiatives<\/li>\n\n\n\n<li>How to build an effective SEO roadmap<\/li>\n\n\n\n<li>How to set SEO OKRs and goals<\/li>\n<\/ul>\n\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"gb-block-image gb-block-image-0fe9ca46\"><img loading=\"lazy\" decoding=\"async\" width=\"505\" height=\"330\" class=\"gb-image gb-image-0fe9ca46\" src=\"https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/Week-4-1.png\" alt=\"\" title=\"Week-4-1\" srcset=\"https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/Week-4-1.png 505w, https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/Week-4-1-300x196.png 300w\" sizes=\"(max-width: 505px) 100vw, 505px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-0813dbd0\">\n<div class=\"gb-grid-column gb-grid-column-7a2ed007\"><div class=\"gb-container gb-container-7a2ed007\">\n<div class=\"gb-container gb-container-833ecb32\">\n<div class=\"gb-container gb-container-5af42a6f\">\n<div class=\"gb-container gb-container-cdd986ba\">\n\n<h2 class=\"wp-block-heading has-text-align-center\">Lifetime access to course content<\/h2>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:20px\">As well as lifetime access to the videos, you also get: <\/p>\n\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-fb73efcf\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-efed62b8\">\n<div class=\"gb-grid-column gb-grid-column-17cbff30\"><div class=\"gb-container gb-container-17cbff30\">\n<div class=\"gb-container gb-container-1894b407\">\n\n<figure class=\"gb-block-image gb-block-image-d227176b\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"737\" class=\"gb-image gb-image-d227176b\" src=\"https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/Pic-4-1-1-1024x737.png\" alt=\"\" title=\"Pic-4-1-1\" srcset=\"https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/Pic-4-1-1-1024x737.png 1024w, https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/Pic-4-1-1-300x216.png 300w, https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/Pic-4-1-1-768x553.png 768w, https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/Pic-4-1-1.png 1456w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<\/div>\n\n<div class=\"gb-container gb-container-5404bffd\">\n\n<p class=\"has-text-align-left\"><strong>SEO Strategy and Roadmap Templates<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left\" style=\"font-size:18px\">Access SEO strategy and discovery templates to hit the ground running.<\/p>\n\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-8da99414\"><div class=\"gb-container gb-container-8da99414\">\n<div class=\"gb-container gb-container-b71f1c5e\">\n\n<figure class=\"gb-block-image gb-block-image-edead69c\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"1048\" class=\"gb-image gb-image-edead69c\" src=\"https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/Pic-3-1-1.png\" alt=\"\" title=\"Pic-3-1-1\" srcset=\"https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/Pic-3-1-1.png 1456w, https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/Pic-3-1-1-300x216.png 300w, https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/Pic-3-1-1-1024x737.png 1024w, https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/Pic-3-1-1-768x553.png 768w\" sizes=\"(max-width: 1456px) 100vw, 1456px\" \/><\/figure>\n\n<\/div>\n\n<div class=\"gb-container gb-container-fbe9a01d\">\n\n<p class=\"has-text-align-left\"><strong>SEO PM Skills Matrix<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left\">Access an SEO PM skills matrix to help you understand where to improve.<\/p>\n\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-9105a638\"><div class=\"gb-container gb-container-9105a638\">\n<div class=\"gb-container gb-container-f92e9408\">\n\n<figure class=\"gb-block-image gb-block-image-1ef83ef3\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"1048\" class=\"gb-image gb-image-1ef83ef3\" src=\"https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/Pic-5-1-1.png\" alt=\"\" title=\"Pic-5-1-1\" srcset=\"https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/Pic-5-1-1.png 1456w, https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/Pic-5-1-1-300x216.png 300w, https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/Pic-5-1-1-1024x737.png 1024w, https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/Pic-5-1-1-768x553.png 768w\" sizes=\"(max-width: 1456px) 100vw, 1456px\" \/><\/figure>\n\n<\/div>\n\n<div class=\"gb-container gb-container-65e918df\">\n\n<p class=\"has-text-align-left\"><strong>SEO Practice Assignments<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left\">Access to assignments and examples to help practice the skills you learn in the course.<\/p>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-f7e6baf0\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-fcd93f26\">\n<div class=\"gb-grid-column gb-grid-column-f79aa38f\"><div class=\"gb-container gb-container-f79aa38f\">\n<div class=\"gb-container gb-container-41366520\">\n\n<figure class=\"gb-block-image gb-block-image-ac0e42e0\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"737\" class=\"gb-image gb-image-ac0e42e0\" src=\"https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/Pic-6-1-1-1024x737.png\" alt=\"\" title=\"Pic-6-1-1\" srcset=\"https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/Pic-6-1-1-1024x737.png 1024w, https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/Pic-6-1-1-300x216.png 300w, https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/Pic-6-1-1-768x553.png 768w, https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/Pic-6-1-1.png 1456w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<\/div>\n\n<div class=\"gb-container gb-container-9e65a339\">\n\n<p class=\"has-text-align-left\"><strong><strong>Actionable Lessons<\/strong><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left\" style=\"font-size:18px\">Access to video and interactive content so you can learn after the lesson.<\/p>\n\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-60cbaf38\"><div class=\"gb-container gb-container-60cbaf38\">\n<div class=\"gb-container gb-container-2bdd7815\">\n\n<figure class=\"gb-block-image gb-block-image-1e9d442a\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"1048\" class=\"gb-image gb-image-1e9d442a\" src=\"https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/Pic-2-1-1.png\" alt=\"\" title=\"Pic-2-1-1\" srcset=\"https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/Pic-2-1-1.png 1456w, https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/Pic-2-1-1-300x216.png 300w, https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/Pic-2-1-1-1024x737.png 1024w, https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/Pic-2-1-1-768x553.png 768w\" sizes=\"(max-width: 1456px) 100vw, 1456px\" \/><\/figure>\n\n<\/div>\n\n<div class=\"gb-container gb-container-d09f91ba\">\n\n<p class=\"has-text-align-left\"><strong><strong><strong>Frameworks and Models<\/strong><\/strong><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left\">Access to frameworks that explain how you can work better with technical teams.&nbsp;<\/p>\n\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-4f64eee6\"><div class=\"gb-container gb-container-4f64eee6\">\n<div class=\"gb-container gb-container-48c8ebb5\">\n\n<figure class=\"gb-block-image gb-block-image-1f72edae\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"1048\" class=\"gb-image gb-image-1f72edae\" src=\"https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/spinner-1-1.png\" alt=\"\" title=\"spinner-1-1\" srcset=\"https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/spinner-1-1.png 1456w, https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/spinner-1-1-300x216.png 300w, https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/spinner-1-1-1024x737.png 1024w, https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/spinner-1-1-768x553.png 768w\" sizes=\"(max-width: 1456px) 100vw, 1456px\" \/><\/figure>\n\n<\/div>\n\n<div class=\"gb-container gb-container-33711e7f\">\n\n<p class=\"has-text-align-left\"><strong><strong>Lifetime Updates<\/strong><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left\">Access to any updates or improvements I make to the course from student feedback.<\/p>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-af2fb4cb\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-2ea34825\">\n<div class=\"gb-grid-column gb-grid-column-65035455\"><div class=\"gb-container gb-container-65035455\">\n<div class=\"gb-container gb-container-5454cd1d\">\n<div class=\"gb-container gb-container-1576c870\">\n<div class=\"gb-container gb-container-36bb35d3\">\n\n<h2 class=\"wp-block-heading has-text-align-center\">Join over 100 students who have enrolled in The SEO Sprint courses.<\/h2>\n\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-da8fa4b4\">\n<div class=\"gb-grid-column gb-grid-column-a5e89d33\"><div class=\"gb-container gb-container-a5e89d33\">\n<div class=\"gb-container gb-container-9d0d5fed\">\n<div class=\"gb-container gb-container-6f2b437d\">\n\n<p class=\"has-text-align-left\" style=\"font-size:18px\"><em>&#8220;<\/em><strong>I&#8217;ve found your course very valuable,<em> especially when it comes to framing initiatives and working across functions even beyond product and engineering<\/em><\/strong><em>. <\/em><\/p>\n\n\n\n<p class=\"has-text-align-left\" style=\"font-size:18px\"><em>The templates within the course are great! I&#8217;ve been leveraging them fairly frequently, and every lesson is immediately something I can apply.&#8221;<\/em><\/p>\n\n<\/div>\n\n<div class=\"gb-container gb-container-bcd47739\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-b0cb6aac\">\n<div class=\"gb-grid-column gb-grid-column-f62f4bfd\"><div class=\"gb-container gb-container-f62f4bfd\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-thumbnail is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/1690460371959-1-150x150.jpg\" alt=\"\" class=\"wp-image-760\" style=\"width:101px;height:auto\" srcset=\"https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/1690460371959-1-150x150.jpg 150w, https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/1690460371959-1-300x300.jpg 300w, https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/1690460371959-1.jpg 751w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/figure><\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-04cf5aee\"><div class=\"gb-container gb-container-04cf5aee\">\n\n<p class=\"has-text-align-left\" style=\"font-size:16px\">Mandana Rafat, Director of Organic Growth, Skillshare<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-b344cb2d\"><div class=\"gb-container gb-container-b344cb2d\">\n<div class=\"gb-container gb-container-8873cb0f\">\n<div class=\"gb-container gb-container-8c70e564\">\n\n<p class=\"has-text-align-left\" style=\"font-size:18px\"><em>&#8220;If you enjoy Adam\u2019s newsletter, I\u2019d recommend taking part in his course. <\/em><\/p>\n\n\n\n<p class=\"has-text-align-left\" style=\"font-size:18px\"><em><strong>It contains lots of practical examples, tools and resources that you can take away and use with your internal product and development teams.<\/strong> It certainly gave me takeaways that I\u2019m going to implement with the teams I work with.\u201d<\/em><\/p>\n\n<\/div>\n\n<div class=\"gb-container gb-container-1453a646\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-91dfc11b\">\n<div class=\"gb-grid-column gb-grid-column-41caa541\"><div class=\"gb-container gb-container-41caa541\">\n\n<figure class=\"wp-block-image size-thumbnail is-resized is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/1680025227263-2-150x150.jpg\" alt=\"\" class=\"wp-image-779\" style=\"width:105px;height:auto\" srcset=\"https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/1680025227263-2-150x150.jpg 150w, https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/1680025227263-2.jpg 318w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-ee83cf4b\"><div class=\"gb-container gb-container-ee83cf4b\">\n\n<p class=\"has-text-align-left\" style=\"font-size:15px\">Scott Salter, SEO and Content Manager, Gymshark<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-36859acb\"><div class=\"gb-container gb-container-36859acb\">\n<div class=\"gb-container gb-container-7189851f\">\n<div class=\"gb-container gb-container-9273abe4\">\n\n<p class=\"has-text-align-left\" style=\"font-size:18px\"><em>&#8220;I took a course from Adam, and it made me at least <strong>5x better at getting my SEO tasks implemented.<\/strong>&#8220;<\/em><\/p>\n\n<\/div>\n\n<div class=\"gb-container gb-container-78a52d4e\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-c62f26fc\">\n<div class=\"gb-grid-column gb-grid-column-6930b52d\"><div class=\"gb-container gb-container-6930b52d\">\n\n<figure class=\"wp-block-image size-thumbnail is-resized is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/download-1-150x150.jpg\" alt=\"\" class=\"wp-image-784\" style=\"width:104px;height:auto\" srcset=\"https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/download-1-150x150.jpg 150w, https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/download-1.jpg 225w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-b0aafde0\"><div class=\"gb-container gb-container-b0aafde0\">\n\n<p class=\"has-text-align-left\" style=\"font-size:15px\">Mihir Naik, SEO Product Manager, Loblaw Digital<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-65fe0c12\">\n<div class=\"gb-grid-column gb-grid-column-4695f93e\"><div class=\"gb-container gb-container-4695f93e\">\n<div class=\"gb-container gb-container-9e2fd6f8\">\n<div class=\"gb-container gb-container-c732a9b8\">\n\n<p style=\"font-size:18px\"><em>\u201cThe course was packed full of super actionable takeaways &#8211; from what questions to ask, the right people to ask and the general insight into how development teams work. <\/em><\/p>\n\n\n\n<p style=\"font-size:18px\"><em><strong>It gave me practical advice to work better with Devs and make sure our technical suggestions get buy-in and actually get stuff done.<\/strong>\u201d<\/em><\/p>\n\n<\/div>\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-39184409\">\n<div class=\"gb-grid-column gb-grid-column-3d8dbe63\"><div class=\"gb-container gb-container-3d8dbe63\">\n\n<figure class=\"wp-block-image size-thumbnail is-resized is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/mhTeTVf__400x400-150x150.jpg\" alt=\"\" class=\"wp-image-787\" style=\"width:94px;height:auto\" srcset=\"https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/mhTeTVf__400x400-150x150.jpg 150w, https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/mhTeTVf__400x400-300x300.jpg 300w, https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/mhTeTVf__400x400.jpg 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-96fca2aa\"><div class=\"gb-container gb-container-96fca2aa\">\n\n<p class=\"has-text-align-left\" style=\"font-size:15px\">Sophie Gibson, Technical SEO Director, StudioHawk Digital<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-f419da94\"><div class=\"gb-container gb-container-f419da94\">\n<div class=\"gb-container gb-container-cb7acc65\">\n<div class=\"gb-container gb-container-61195dde\">\n\n<p style=\"font-size:18px\"><em>\u201cAdam has a lot of experience in this area, and it shows in this incredibly useful course. Theories and processes are explained in a clear way that also makes them very practical, and we immediately put them into practice internally.<\/em><\/p>\n\n\n\n<p style=\"font-size:18px\"><em><strong>As a result, we\u2019re having much better conversations with our dev team, planning our work in a much more robust way and, most importantly, getting a lot more done!<\/strong>\u201c<\/em><\/p>\n\n<\/div>\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-3a527e86\">\n<div class=\"gb-grid-column gb-grid-column-de049451\"><div class=\"gb-container gb-container-de049451\">\n\n<figure class=\"wp-block-image size-full is-resized is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"86\" height=\"86\" src=\"https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/1516937519017.jpg\" alt=\"\" class=\"wp-image-794\" style=\"width:91px;height:auto\"\/><\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-061e2490\"><div class=\"gb-container gb-container-061e2490\">\n\n<p style=\"font-size:15px\">Sam Collins, Head of SEO, Ice Travel Group<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-a187fc38\"><div class=\"gb-container gb-container-a187fc38\">\n<div class=\"gb-container gb-container-8e66d333\">\n<div class=\"gb-container gb-container-cd39da6a\">\n\n<p class=\"has-text-align-left\">\u201c<em>Thank YOU so much, Adam! I can&#8217;t begin to thank you enough for your help. <\/em><\/p>\n\n\n\n<p class=\"has-text-align-left\"><strong><em>I feel 100% more confident going into meetings with Product and Engineering in a more positive way.<\/em><\/strong>\u201d<\/p>\n\n<\/div>\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-ca829878\">\n<div class=\"gb-grid-column gb-grid-column-cabe126b\"><div class=\"gb-container gb-container-cabe126b\">\n\n<figure class=\"wp-block-image size-full is-resized is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"569\" height=\"569\" src=\"https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/1579034272693.jpg\" alt=\"\" class=\"wp-image-790\" style=\"width:96px;height:auto\" srcset=\"https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/1579034272693.jpg 569w, https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/1579034272693-300x300.jpg 300w, https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/1579034272693-150x150.jpg 150w\" sizes=\"(max-width: 569px) 100vw, 569px\" \/><\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-f38cc1f3\"><div class=\"gb-container gb-container-f38cc1f3\">\n\n<p class=\"has-text-align-left\" style=\"font-size:15px\">Anna Crow, SEO Specialist, Alludo<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-9d5d38bd\">\n<div class=\"gb-grid-column gb-grid-column-c95fa5b3\"><div class=\"gb-container gb-container-c95fa5b3\">\n<div class=\"gb-container gb-container-b4ce6ba5\">\n<div class=\"gb-container gb-container-e060862e\">\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-layout-7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"gb-container gb-container-0ecddcd3\">\n\n<h2 class=\"wp-block-heading\">Hi, I&#8217;m <mark style=\"background-color:rgba(0, 0, 0, 0);color:#1a936f\" class=\"has-inline-color\">Adam Gent<\/mark>, and I&#8217;ll be your course instructor<\/h2>\n\n\n\n<p style=\"font-size:18px\">I&#8217;ve spent over 12 years working in agencies and in-house roles. I&#8217;ve worked with various companies like DeepCrawl, Ladbrokes Sports, bathstore and Glassdoor.<\/p>\n\n\n\n<p style=\"font-size:18px\">As a Product Manager working in-house, I noticed a lack of resources to help SEOs navigate the chaos of working in tech teams. In this role, I gained the skills and know-how to work directly with developers to get things done.<\/p>\n\n\n\n<p style=\"font-size:18px\">Now as an independent consultant, I help companies identify impactful technical SEO strategies and get these projects executed by technical teams.<\/p>\n\n\n\n<p style=\"font-size:18px\">This course tries to distil down everything I&#8217;ve learned as a Product Manager to help SEO teams get things done.<\/p>\n\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"gb-container gb-container-fa3918e0\">\n\n<figure class=\"gb-block-image gb-block-image-0999a434\"><img loading=\"lazy\" decoding=\"async\" width=\"783\" height=\"1024\" class=\"gb-image gb-image-0999a434\" src=\"https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/brighton-seo-783x1024-2.jpg\" alt=\"\" title=\"brighton-seo-783x1024-2\" srcset=\"https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/brighton-seo-783x1024-2.jpg 783w, https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/brighton-seo-783x1024-2-229x300.jpg 229w, https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/brighton-seo-783x1024-2-768x1004.jpg 768w\" sizes=\"(max-width: 783px) 100vw, 783px\" \/><\/figure>\n\n<\/div><\/div>\n<\/div>\n\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-e31fd86b\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-fa121486\">\n<div class=\"gb-grid-column gb-grid-column-f8271b84\"><div class=\"gb-container gb-container-f8271b84\" id=\"enroll\">\n<div class=\"gb-container gb-container-9fec0db1\">\n\n<h2 class=\"wp-block-heading has-x-large-font-size\">Enroll Today<\/h2>\n\n<\/div>\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-e5591be2\">\n<div class=\"gb-grid-column gb-grid-column-3d81e64d\"><div class=\"gb-container gb-container-3d81e64d\">\n<div class=\"gb-container gb-container-82cc60a8\">\n<div class=\"gb-container gb-container-370df2b1\">\n<div class=\"gb-container gb-container-fad0747f\">\n\n<h3 class=\"wp-block-heading alignwide has-text-align-center has-large-font-size\"><em><mark style=\"background-color:rgba(0, 0, 0, 0);color:#1a936f\" class=\"has-inline-color\">Think<\/mark><\/em><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-contrast-color\"><em> <\/em>like an SEO PM<\/mark><\/h3>\n\n\n\n<p class=\"has-text-align-center has-contrast-color has-text-color has-link-color wp-elements-d944657b9110ea99f10beb94bbe79086\" style=\"font-size:36px\">$650<\/p>\n\n<\/div>\n\n<div class=\"gb-container gb-container-7a7eee15\">\n<div class=\"gb-container gb-container-4bda6265\">\n\n<p class=\"has-text-align-left has-contrast-color has-text-color has-link-color wp-elements-aa9144e091363e1e568c409edcf4e17b\" style=\"font-size:18px\">Access the Think Like an SEO Product Manager course to improve your business, strategy and communication skills.&nbsp;<\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color wp-elements-80002e92f4241a70f5ba328fd4a3480f\">What&#8217;s included in the course:<\/p>\n\n\n\n<ul class=\"has-contrast-color has-text-color has-link-color wp-elements-48c46e0e3cb43449ee424869195ff6c4\">\n<li>Lifetime access<\/li>\n\n\n\n<li>3 practice assignments<\/li>\n\n\n\n<li>Over 8 hours of video content<\/li>\n\n\n\n<li>SEO problem statement template<\/li>\n\n\n\n<li>SEO roadmap and OKR templates<\/li>\n\n\n\n<li>SEO Strategy 1-pager template<\/li>\n\n\n\n<li>And much more!<\/li>\n<\/ul>\n\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-f0da1342\">\n\n<a class=\"gb-button gb-button-e2a80e6c gb-button-text\" href=\"https:\/\/sso.teachable.com\/secure\/1559907\/checkout\/5305679\/think-like-an-seo-product-manager2\" target=\"_blank\" rel=\"noopener noreferrer\">Enroll Today!<\/a>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-882e114c\"><div class=\"gb-container gb-container-882e114c\">\n<div class=\"gb-container gb-container-835e6249\">\n<div class=\"gb-container gb-container-523f4a97\">\n<div class=\"gb-container gb-container-261d5e87\">\n\n<h3 class=\"wp-block-heading alignwide has-text-align-center has-large-font-size\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-contrast-color\">Custom Pricing<\/mark><\/h3>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:36px\">&#8211;<\/p>\n\n<\/div>\n\n<div class=\"gb-container gb-container-d4715323\">\n\n<p class=\"has-text-align-left\" style=\"font-size:18px\">Bulk discounts for team purchases and customer training for in-house teams.<\/p>\n\n\n\n<p>Bespoke offers include:<\/p>\n\n\n\n<ul>\n<li>Discounts for 3 or more purchases<\/li>\n\n\n\n<li>Private training for large teams<\/li>\n\n\n\n<li>Custom-built training programmes<\/li>\n<\/ul>\n\n<\/div>\n\n<div class=\"gb-container gb-container-715f1465\">\n\n<a class=\"gb-button gb-button-673f88f7 gb-button-text\" href=\"mailto:adam@theseosprint.com\">Get in touch<\/a>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-b635d954\">\n<div class=\"gb-grid-column gb-grid-column-1eaf46bc\"><div class=\"gb-container gb-container-1eaf46bc\">\n<div class=\"gb-container gb-container-22ccacf2\">\n\n<h2 class=\"wp-block-heading alignwide\">FAQs<\/h2>\n\n\n<div class=\"gb-container gb-container-ecddee63\">\n<div class=\"gb-container gb-container-ebe6d2b5\">\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong>Will I get a certificate from this course?<\/strong><\/summary>\n<p style=\"font-size:20px\">Yes! Once you&#8217;ve completed all the modules, you&#8217;ll get a certificate at the end of the course.<\/p>\n<\/details>\n\n<\/div>\n\n<div class=\"gb-container gb-container-908a0904\">\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong><strong>Do you offer a monthly payment plan?<\/strong><\/strong><\/summary>\n<p style=\"font-size:20px\">Yes! I can offer a monthly payment plan for each course. Just get in touch using&nbsp;adam @ theseosprint.com.<\/p>\n<\/details>\n\n<\/div>\n\n<div class=\"gb-container gb-container-159fee7e\">\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong><strong>Can I expense the course?<\/strong><\/strong><\/summary>\n<p style=\"font-size:20px\">Yes! You can use your team or company training budget to pay for the course. I&#8217;ve put together an <a href=\"https:\/\/docs.google.com\/document\/d\/1UdEKMtjr9XPRCF-RtYTXx2WFLwopSwhDcELmDB8zSBI\/edit?usp=sharing\" data-type=\"link\" data-id=\"https:\/\/docs.google.com\/document\/d\/1UdEKMtjr9XPRCF-RtYTXx2WFLwopSwhDcELmDB8zSBI\/edit?usp=sharing\" target=\"_blank\" rel=\"noopener\">email<\/a> and <a href=\"\/wp-content\/uploads\/2024\/02\/Think-like-an-SEO-Product-Manager-Course.pdf\" data-type=\"link\" data-id=\"https:\/\/theseosprint.com\/wp-content\/uploads\/2024\/02\/Think-like-an-SEO-Product-Manager-Course.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">PDF<\/a> that you can send to your boss to get the course signed off.<\/p>\n<\/details>\n\n<\/div>\n\n<div class=\"gb-container gb-container-db502aaa\">\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong><strong>Do you offer parity pricing?<\/strong><\/strong><\/summary>\n<p style=\"font-size:20px\">Yes! Just email me at adam @ theseosprint.com, and I can sort you out.<\/p>\n<\/details>\n\n<\/div>\n\n<div class=\"gb-container gb-container-ae1b02b8\">\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong><strong><strong>Do you offer a discount for multiple seats?<\/strong><\/strong><\/strong><\/summary>\n<p style=\"font-size:20px\">Yes, I offer discounts for organisations wanting to purchase multiple team seats. Just send me an email with the details:&nbsp;adam @ gentofsearch.com.<\/p>\n<\/details>\n\n<\/div>\n\n<div class=\"gb-container gb-container-fb8ea6ce\">\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong><strong><strong><strong>Can I pay via an invoice?<\/strong><\/strong><\/strong><\/strong><\/summary>\n<p style=\"font-size:20px\">Yes. Just send me an email at&nbsp;adam @ theseosprint.com&nbsp;with your business details and I can issue you an invoice.<\/p>\n<\/details>\n\n<\/div>\n\n<div class=\"gb-container gb-container-3eed4992\">\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong><strong><strong><strong><strong>Do you offer refunds?<\/strong><\/strong><\/strong><\/strong><\/strong><\/summary>\n<p style=\"font-size:20px\">If you feel you not getting the value from the course then send me an email (adam @ theseosprint.com) within 14 days of purchasing, and I&#8217;ll give you a refund.<\/p>\n<\/details>\n\n<\/div>\n\n<div class=\"gb-container gb-container-5d3f3c64\">\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong><strong><strong><strong><strong><strong>Any other questions?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/summary>\n<p style=\"font-size:20px\">If you have any other questions about the course, then just send me an email at&nbsp;adam @ theseosprint.com.<\/p>\n<\/details>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":359,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/theseosprint.com\/wp-json\/wp\/v2\/pages\/370"}],"collection":[{"href":"https:\/\/theseosprint.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/theseosprint.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/theseosprint.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/theseosprint.com\/wp-json\/wp\/v2\/comments?post=370"}],"version-history":[{"count":854,"href":"https:\/\/theseosprint.com\/wp-json\/wp\/v2\/pages\/370\/revisions"}],"predecessor-version":[{"id":2034,"href":"https:\/\/theseosprint.com\/wp-json\/wp\/v2\/pages\/370\/revisions\/2034"}],"up":[{"embeddable":true,"href":"https:\/\/theseosprint.com\/wp-json\/wp\/v2\/pages\/359"}],"wp:attachment":[{"href":"https:\/\/theseosprint.com\/wp-json\/wp\/v2\/media?parent=370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}